When values are clear, decisions are easy.

It’s not just a slogan.  Every decision you make has been based on your personal values, whether you were aware of it or not.  The only possible exception to the rule is when you are emotionally charged, and decisions were more a matter of the desire to satisfy the emotion.  While you’re pursuing your career at Ride, situations will undoubtedly arise for which we have no established policy.  When you filter your decision through our mission and values you will most likely make the right decision. Below are the values we choose to exemplify.


Definition / Explanation


Simply put, honesty is the practice of telling the truth about what happened in the past.  That means the whole truth, not just the parts that shine a positive light on you.


Integrity is like honesty, but it looks to the future rather than the past.  Integrity is doing what you say you’re going to do.  It is as closely related to dependability as it is to honesty.


There’s very little that feels as good as noticing the good things around you.  We like to say “thank you”.  You may be surprised how your entire outlook and attitude can change when you simply look for positive things to be thankful for.   It’s one of the ways we show respect and encourage other members of our team.


“Having, or showing a generous, friendly, or considerate nature.”  Are you getting the idea that we like people around here?  We choose to be kind even when others treat us poorly, or we’re having a “bad” day.


“Due regard for the feelings, wishes, rights, and traditions of others.”  Put another away, acknowledging that every person, regardless of background, beliefs, ambitions, etc., is important.  It makes me smile just thinking about it.


“The ability to accept or tolerate delay, trouble, or suffering without getting angry or upset.”  We all have varying levels of patience, and those levels will vary depending on several things; chief among those is our own physical, mental, spiritual, and emotional health.  Take proper care of yourself, and exercise emotional self-control to develop your patience.


To be efficient is to generate maximum intended results with minimum expense, effort, and time.  When we operate at peak efficiency we can help more people, and save them money.  Based on the above definition, it’s less work for you.  Doesn’t that feel good?


“Impartial and just treatment of others without discrimination or favoritism.”  Hmm… that sounds a lot like the Golden Rule.  You know, “Do unto others as you would have them do unto you.”


“The combined activity of a group of people producing a desired result.”  Teams are made up of individuals who have individual responsibilities.  Each person puts forth and individual effort to accomplish meet their individual responsibilities, but that effort is for the benefit of the group.  That’s teamwork!  Teamwork is NOT helping everyone else do their jobs, while ours go unattended.


“The successful conveying or sharing of feelings, ideas, or information.”  I could write a book on this, and you may even want to read it, but we don’t have the space.  The condensed version: Successful means our communication is in such a way that others WANT to hear, and they understand.  Feelings - even negative ones - are important and need to be successfully communicated.  Without the free flow of ideas and information we limit our ability to be efficient and work as a team.